Insights

The $3.24 Harlem Knife Fight that Inspired my Executive Bio Writing Service

During my tenure at the Jacksonville Business Journal during the early aughts, I launched “Risk Takers”, a popular series of in-depth stories of leaders and entrepreneurs taking significant gambles. One much-discussed subject was commercial real estate developer Charles “Bucky” Clarkson, known as much for his oft-explosive temper as his high-dollar deals. Some warned me I’d […]

The Case for a Point of View

Thought leadership begins where generic expertise ends.

When a White Paper Is Worth the Investment

How to know when your audience needs a substantive argument—and when a shorter format will serve you better.

What an Executive Bio Should Actually Do

A bio is not a résumé in paragraph form. Here is what separates a forgettable chronology from a persuasive professional story.